ILOILO CITY - Bottom’s up for a good cause.
The 14th National Beer Drinking Contest on Friday will be raising funds for the benefit of the victims of super typhoon Yolanda, according to the organizing San Miguel Brewery.
Seven regional representatives from Luzon, Visayas, Mindanao and Metro Manila were flown in to attempt to outdrink everyone by being the first to finish five bottles of SMB’s Pale Pilsen.
The finals of the competition is one of the featured events of Sagip Mo Bayan, a two-day benefit concert that will feature some of the most popular bands in the Philippine music scene.
The Sagip Mo Bayan concert, which will be held at Plaza Mayor, Plazuela de Iloilo, aims to raise funds for San Miguel Brewery’s Keep Hope Afloat program for the benefit of the typhoon victims.
Among the bands who will participate in the benefit concert are: Brownman Revival, Rivermaya, Callalily and Banda ni Kleggy. Also performing is the Pinayanon Tribe, the Dinagyang Festival 2013 Champion.
“For the past two years, this event has become a much-awaited event here, because at its core, it is about simple joys, togetherness, genuine friendships and samahan,” said SMB trade promo and merchandising manager Bobby Minosa.
"This year, these values take on a deeper, more significant meaning. And we are committed to doing our best to put out a good show and use the event to help our countrymen who are in need."