SINGAPORE — From mixed martial arts tournaments, ONE Championship has shifted gears as it has officially launched ONE eSports that will take place in 2019.
Working together with Japanese advertising agency Dentsu Inc., ONE eSports will feature multiple blockbuster game titles across Asia and hold a number of eSports events held alongside ONE Championship martial arts events next year.
ONE Championship chairman and chief operating officer Chatri Sityodtong was ecstatic when he shared their vision for their project.
“We see a natural crossover between martial arts and gaming fans in Asia and an opportunity to bring them together under Asia's home of millennial live sports,” he said.
“Our mission is to celebrate Asia's eSports heroes on the global stage. The establishment of ONE eSports transforms ONE Championship into Asia’s largest producer of millennial sports content,” he added.
A 30-event lineup will be scheduled next year in key Asian cities including Singapore, Bangkok, Tokyo, Seoul, Jakarta, Shanghai, Beijing, Manila, Kuala Lumpur, and Ho Chi Minh City among others.
Meanwhile, recently-signed ONE Championship athlete and pound-for-pound mixed martial arts king Demetrious “Mighty Mouse” Johnson will be the Chief Brand Ambassador for the ONE eSports.
Johnson is a lifelong gamer and is a well-known Twitch streamer with a rabid following.