The five-time Ballon d'Or winner will spearhead the tournament’s international campaign leading up to and during the seven-week competition and festival in Riyadh.
“Sport is always evolving—and esports is one more frontier. The commitment, drive, talent, and intensity I have been able to see in esports athletes is no different from what I’ve experienced on the pitch. I’m proud to stand alongside these competitors and be part of a global event that’s inspiring a new generation,” Ronaldo said.
What does Ronaldo’s presence in esports mean?
“Cristiano Ronaldo connects generations—from lifelong football fans to today’s emerging competitors. His pursuit of greatness mirrors the spirit of the Esports World Cup: the biggest stage for the best players."
"As Global Ambassador, he bridges traditional sport and competitive gaming, helping spotlight the next generation of athletes competing for global glory. We’re humbled to have the greatest of all time stand with us in this moment for esports,” CEO of the Esports World Cup Foundation Ralf Reichert said.
The Esports World Cup 2025 will run from July 8 to August 24, boasting a jaw-dropping $70.45 million prize pool across 21 major gaming titles.
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