PRUDENTIAL RideLondon 2019 has earned its creators an award in communications.
At the 17th Annual International Business Awards, Pru Life UK was given the Gold Stevie Award in the Communications or PR campaign-Media Relations category for its media campaign around the cycling festival.
The two-day cycling event was held Aug. 3 and 4, 2019, reinforcing the company’s brand awareness and commitment to helping consumers lead healthier lives.
“Taking part in a cycling event reflects Pru Life UK’s focus on health and exercise, and its commitment as a leading life insurer in the Philippines to help people lead more fulfilling lives. The company’s employees who took part in the festival are also to be commended for sharing the overall vision,” the company quoted a judge at the awards.
Individuals and organizations worldwide – public and private, for-profit and non-profit, large and small - are eligible to submit nominations to the International Business Awards.
The 2020 IBAs received over 3,800 entries from organizations in 63 nations and territories.
Stevie Award winners were determined by the average scores from more than 250 executives/judges worldwide.
PruRide London also earlier earned the 2020 Gold Quill Award of Merit.
“These awards are a testament of the exceptional work to drive our brand awareness and our ‘We DO health’ initiatives. This milestone further inspires and motivates us to do even more and better for the programs we have lined up for the near future,” said Pru Life UK SVP and Chief Customer Marketing Officer Allan M. Tumbaga.
All winners will receive their awards at a virtual celebration ceremony on Dec. 1.