MANNY Pacquiao's fight against Floyd Mayweather, Jr. will be seen by millons of people around the globe on May 2 (May 3, Manila time)
In the Philippines alone, it is expected to be hands down the most viewed television event since Pope Francis' visit last January, especially with giant networks GMA-7, TV5 and ABS-CBN combining to beam the free-television broadcast of the fight through a deal with Solar Sports.
No wonder the country's top corporations and brands are all lining up to be a part of the television coverage, either as a presenter, major sponsor, minor sponsor, participating sponsor or, at the very least, by buying commercial spots for the duration of the fight card happening at MGM Grand in Las Vegas.
But as ad executives are now finding out, all these won't come cheap.
Marketing executives Spin.ph talked to quote an eye-popping figure of P60 million to be a presenter of the TV coverage (You'll hear the names of the companies which bought this package when the voice-over goes, 'This fight is brought to you by [fill in the blanks] company.)
If that is too expensive, advertisers can opt to be a major sponsor for P35 million, a minor sponsor for P23 million, or a participating sponsor for P13 million - which sources said used to be just P2.4M in previous Pacquiao fights.
On the other hand, advertising executives contacted by Spin.ph quoted figures ranging from P500,000 to P5M for 30-second spots during the coverage, with prices varying depending on the placements.
Remember, Solar Sports reportedly paid a staggering US$10 million (around P440 million) for the Philippine broadcast rights for the Pacquiao-Mayweather fight and, under the unique set-up with the three TV networks, will be the only entity that will sell advertising spots to the event.
So if you happen to settle for the free-TV broadcast of the fight come May 3, try counting the ad spots in the duration of the coverage and you'll have an idea if the huge Solar Sports gamble has paid off.