THE ‘Fight of the Century’ itself failed to live up to expectations, but certainly not in terms of viewership and revenues earned worldwide.
As expected, the Manny Pacquiao-Floyd Mayweather welterweight title match shattered the all-time record for total pay-per-view buys and is now on the record books as the highest-grossing fight in boxing history.
Initial reports indicated the May 2 (May 3, Manila time) match generated more than 4.4 million PPV buys in the US at $99.50 per. That should lead to more than US$400 million in domestic pay-per-view income alone.
The Nevada State Athletic Commission also announced that the Mayweather-Pacquiao fight generated $72,198,500 from the sale of 16,219 tickets at the MGM Grand Garden Arena.
Overall revenue is expected to rise once additional earnings from international television distribution, sponsorships, closed circuit broadcast, and merchandise sales are added.
The joint announcement was made by HBO and Showtime Networks Inc., a subsidiary of CBS Corporation, in conjunction with Top Rank Inc. and Mayweather Promotions.
The pay-per-view figures easily toppled the previous mark of 2.48 million PPV buys made during the 2007 title bout between Mayweather and Oscar De La Hoya.
Moreover, it nearly tripled the record $150 million in U.S. pay-per-view revenue earned by Mayweather’s junior middleweight championship fight against Canelo Alvarez two years ago.
Mayweather remained unbeaten in 48 professional fights after winning by unanimous decision over Pacquiao in a highly-anticipated match that didn’t live up to the hype as one of boxing’s greatest fights in history.