PERTH, Australia – It’s worth it.
Promoters of the Manny Pacquiao-Jeff Horn fight have come up with a business plan showing the fight, if hosted in Brisbane, could gross over $200 million in benefits to the Queensland government.
According to a report by Fox Sports, the Aussie boxer’s promoters will outline to Queensland Prime Minister Annastacia Palaszczuk more than $200 million in benefits to Queensland if the state government underwrites the “Fighting Schoolteacher’s’’ Suncorp Stadium bout with all-time Filipino boxing great Pacquiao on April 23.
The report said the highly confidential business proposal presented by Duco Events promised the Premier that the fight will further position the city as a major international sporting venue and that Horn-Pacquiao will start a “big-time boxing revolution’’ in Australia.
The fight could be Australia’s bigggest boxing promotion of all time.
According to its business plan, Duco Events said the fight will create a $100 million direct boost to the economy through visitors to Queensland and that the state will receive a further $100 million worth of free advertising on the live telecast to a billion people in 159 countries.
Duco Events are also staging the Global Tens rugby in Brisbane next month, as well as the Auckland Nines rugby league event.
The business plan made reference to the UFC event in Melbourne in 2015 featuring Ronda Rousey and Holly Holm. Holm upset the popular Rousey in that fight that was staged in Melbourne’s Etihad Stadium with a blockbuster 56,214 people in attendance.
Etihad claimed a $102 million economic impact for Victoria for the Rousey-Holm promotion.
Figures released by the UFC after the Holm-Rousey fight in Melbourne showed the event also generated $170 million in media reports around the world, including more than 15,000 news stories and 29,000 tweets per minute.
Duco Events top honcho Dean Lonergan said that the fight telecast would also include eight minutes of editorial promotion for Queensland tourist destinations, which equated to more than $100 million worth of free advertising based on rates for the American Super Bowl that was telecast to a much smaller audience.
Palaszczuk has declared support of her government for Horn and that “if it stacks up for the taxpayer, Queensland will be in the fight for the fight.”
Duco’s proposal says that if the bout takes place at Suncorp Stadium, 50 percent of the crowd will be visitors to Queensland including 7000 from overseas.
Based on recent Pacquiao fights in America and China, at least 4000 visitors will be from the Philippines, where Pacquiao is one of that country’s leading political figures.
“Jeff Horn against Manny Pacquiao at Suncorp Stadium can showcase Brisbane to the world,’’ Lonergan said. “It is a truly global sporting contest pitting one of the greatest boxers in history against a young clean-cut Queensland kid who is a qualified schoolteacher and a great role model for all young Australians.’’
Melbourne’s Etihad Stadium is reportedly still in the running to steal the fight from Suncorp Stadium.
Meanwhile, Horn is reportedly set to do a promotional tour to North Queensland to meet fans in Townsville, Cairns, Tully and Ingham.