Chooks-to-Go throws full support behind UP Fighting Maroons' quest to end long UAAP title drought
UP team manager Dan Palami believes the support of Chooks-to-Go will help make the Maroons more competitive. Reuben Terrado

UNIVERSITY of the Philippines has found another sponsor in Chooks-to-Go, which has expressed its full support to the Fighting Maroons' quest to end a long UAAP title drought.

In fact, the owner and operator of Chooks-to-Go said the company is even willing to go the extra mile and match what other schools like Ateneo, La Salle, and National University have been giving in terms of incentives to their athletes.  

“This much I can say … Today, we can match them,” said Ronald Mascarinas, president and general manager of Bounty Agro Ventures Inc. (BAVI), which owns and operates Chooks-to-Go chicken outlets nationwide.

UP and Chooks-to-Go on Tuesday formally announced a partnership that will see the former supporting the Fighting Maroons through merchandising, meal provisions, life coaching, and personal development in the preseason and the coming season of the UAAP.

“Ang ibig kong sabihin, whatever the team needs, kung ‘yung gastusin ng La Salle, Ateneo, and NU can do so much, then we will provide the same amount for the team to be competitive,” said Mascarinas during a press conference on Thursday at the Melmac Sports Management offices in Libis, Quezon City.

UP team manager Dan Palami said the support of Chooks-to-Go will definitely be beneficial to the Fighting Maroons in their bid to become a competitive team in the UAAP

“To be partnering with Chooks-to-Go is a big thing for us. We still have the support of Handyman, Robinsons Supermarket. So we have nowhere to go but up,” Palami said.

Mascarinas, however, is promoting a holistic development of the team, saying he wants the UP Maroons to be a role model for sportsmanship to the youth.

“Our decision to support and partner with the UP Fighting Maroons has only one primary goal and that is for the UP Fighting Maroons to be a catalyst in restoring the true spirit of sportsmanship in the country. Nakakalungkot po na there is a great decline in sportsmanship across all disciplines. The widespread attitude of winning at all costs is deteriorating the ideals of sportsmanship.”

“Our partnership will work hard for athletic competiveness and mold the team to become examples of true sportsmanship on and off the court. And of course, we will provide full financial support to cover the needs of the team to be competitive,” he said.

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