PIDO Jarencio is one of the most outspoken men in the business - a no-nonsense coach who means what he says and says what he means, no matter what the cost.
But on cyberspace, he is no match to his alter ego.
An account bearing the handle @coachpido has attracted a lot of attention on Twitterverse as Jarencio and the University of Santo Tomas make a run at another UAAP championship, thanks to amusing comments touching mostly on the Tigers.
There's just one problem: It's not Pido Jarencio.
"Hindi ako 'yun," the UST coach blared when asked about the account. But he immediately broke into a smile as he delivered the punchline: "Lintek na 'yun. Sino kaya 'yung gumagawa 'nun siguro dito sa loob (ng team) 'yun kasi alam lahat eh.
"Nagtataka rin ako kung sino pero wala pa, wala ako pinaghihinalaan," he added.
Admitting that he is not much into Twitter and other social networking sites, Jarencio said he has created his own account, @pidojarencio1, to make people realize that the parody account is not his.
But for one of the most colorful personalities in college basketball and definitely the most quotable coach in the league today, Jarencio is being 'outtalked' and outperformed by the parody account bearing his name.
Jarencio's own account has less than 400 followers. The parody account has more than 14,000 followers and growing rapidly as Game Three of the Tigers' best-of-three championship with De La Salle nears.
The @coachpido account is also followed by several basketball personalities, including Jarencio's own players, and responds to greetings and tweets about Jarencio from active tweeters like Gilas coach Chot Reyes and Asi Taulava.
Here's an example: "@coachpido: Tnx Mr. Lava Lava, stay boombastic RT @AsiTaulava88: Happy b-day @coachpido!"
The original Jarencio admits he is mostly a "lurker" on social networking sites and rarely tweets.
"Oo marunong naman ako (mag-Twitter) meron ako 'yung @pidojarencio1 akin talaga 'yun. Hindi ako talaga nagtu-tweet bihira lang kasi nagbabasa lang ako (ng tweets)," Jarencio said.
"Gumawa na ako para malaman nila na hindi sa akin 'yung @coachpido," he added.
But the former UST star guard said he understands the nature of cyberspace, where anybody can be anybody, and insisted he is more amused than angered by his Twitter alter ego.
"Hindi naman ako naiinis 'dun, hindi naman ako napipikon," he said. "Alam mo naman ngayon sa social media kahit sino pwedeng gumawa, eh dati wala namang ganyan ganyan eh.
"Marami nang gumagamit sa atin. Alam mo naman ako madali lang akong gamitin at nagpapagamit naman ako," he added with a laugh.
But will follow the fake Pido account?
"Wala ako balak i-follow si @coachpido," he said.