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    PHOTO: Philippine Daily Inquirer | screenshot from Philippine Basketball League on Facebook

    BEFORE he suited up for the Purefoods franchise, PJ Simon also rose to prominence during his days in the Philippine Basketball League (PBL).

    Simon played for the Lamoiyan Corporation franchise from 2002 to 2004 after the Metropolitan Basketball Association (MBA) folded. After signing with Lamoiyan that carried the brands Hapee, Dazz, and Fash when they joined the PBL, Simon already played for the Davao Eagles in the MBA after being left unsigned when he was drafted in the fifth round, 43rd overall in the 2001 PBA draft.

    But it was in the PBL where he became a household name, an opportunity that came when Hapee’s Cebu team signed the Makilala, North Cotabato native to play in the now defunct Cebu Basketball League.

    “Meron kaming team sa Cebu. Merong CBL dati. Tuwing summer, may Vis-Min Cup, naglalaro tayo doon. Sila naman, kapag may invitational tayo, kung sino ang CBL champion, pumupunta dito sa Manila,” said Bernard Yang, team manager of the Lamoiyan franchise teams in the PBL.


    Yang said Simon was spotted in those same invitational and dual meet competitions. Back then, Simon was still looking to reach the PBA after his MBA stint.

    “May team tayo na Hapee doon. Sakto, nawala si MBA. Naglaro siya sa atin sa Hapee noon sa Cebu. May mine-maintain tayong team sa Manila. Nagkaroon ng ruling ang PBL noon na puwede tayong mag-direct hire ng ex-pro. Technically, si Simon ay ex-pro dahil nag-MBA. Lumalabas din na farm team namin ‘yun (Hapee Cebu). Allowed dati sa PBL ‘yun. Doon na nag-start,” he said.

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    Yang said the team saw the potential of Simon to level up his game through the PBL,

    “Puwede ‘to,” the amiable official recalled. “Although maliit, ma-convert lang sa point guard. 5-11 siya.”

    Simon made the most out of the opportunity in the PBL where he became one of the key players of the Lamoiyan franchise. He was also surrounded with quality amateur players and coached by Junel Baculi. The team-up allowed Dazz Dishwashing to finish runner-up to Welcoat in the 2003 Challenge Cup.


    The franchise now carrying the Hapee Toothpaste brand finally won a championship in the 2003 Unity Cup, beating Viva Mineral Water in the championship series. Simon captured the finals MVP along with Rich Alvarez for that series.

    Simon then ended his PBL career with a bang as he led Fash Liquid to the 2004 Platinum Cup, winning the MVP after a finals series victory over Welcoat Paints. On his way to winning the PBL MVP, Simon beat Welcoat’s James Yap and Fash teammate Rich Alvarez, the top two picks in the PBA draft that year, for the individual plum.


    “Nag-champion tayo back-to-back, tapos nag-MVP tapos nanalo pa siya ng Slam Dunk sa PBL Showcase noon. Nagtuloy-tuloy na siya noon,” said Yang.

    Simon finally got the PBA break when he was signed by Purefoods in 2004 where he signed a one-year, nine-month contract with the team, according to a report by the Inquirer.

    Simon later became one of the top players of the franchise alongside Yap and Marc Pingris. Now 40, Simon is set to end his PBA career with the same franchise but not after winning eight PBA crowns.


      Yang said Simon is a perfect example of taking advantage of the opportunities given to him.

      “Dati, hindi naman siya pinapansin. Na-expose siya. Kahit may CBL, hindi siya na-expose. Dito na lang talaga sa PBL, na-expose siya,” he said.

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      PHOTO: Philippine Daily Inquirer | screenshot from Philippine Basketball League on Facebook
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