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    SMB chief urges newest Beermen to live up to brand's proud winning tradition

    Mar 7, 2014
    San Miguel Brewery president Roberto Huang reminded his the Beermen of their franchise's winning tradition during the team's courtesy call. SMB

    THE current batch of San Miguel Beermen were exhorted to live up to the franchise’s proud winning tradition as the PBA's oldest and most successful franchise reverts to its iconic brand at the start of the Commissioner’s Cup.

    The reminder was made during the Beermen’s courtesy call to San Miguel Brewery (SMB) president Roberto Huang who challenged the San Miguel Beermen to work and play hard in the upcoming conference.

    The San Miguel franchise has won a total of 19 championships since it joined Asia’s first ‘play-for-pay’ basketball league in 1975. It is also set to commemorate the 25th year of its Grand Slam, only one of three teams that have achieved this rare feat.  

    San Miguel Corp. president Ramon Ang said that “management expects more championships with the new generation of hardworking and talented players and coaching staff.”

    During the visit, Huang gave San Miguel Pale Pilsen Bilib Cans to each of the players and coaching staff, all with short personalized messages that noted their respective attributes.

    San Miguel Pale Pilsen’s Bilib campaign is centered on a special beer in can with a dedicated space for writing aimed at celebrating everyday successes, admiration and to uplift the sense of pride of anyone giving or receiving it. 

    Huang also cited June Mar Fajardo, the Philippine Cup's Best Player awardee who will soon start training with the Gilas Pilipinas team ahead of its campaign in the Fiba Basketball World Cup in Barcelona, Spain later this year. 

    Continue reading below ↓

    “Give it your all — for the country,” Huang said.

    San Miguel guard Marcio Lasssiter was also one of the newest additions to the Gilas pool.

    After the multi-titled team carried the Petron Blaze Boosters brand since the 2011 Governor’s Cup, the return of San Miguel Beermen was announced personally by Ang last month.

    The team will be managed by Gee Abanilla, with new head coach Melchor “Biboy” Ravanes and first assistant Coach and consultant John Todd Purves calling the shots.  

    The Beermen will open their campaign against the Meralco Bolts on Friday.

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    San Miguel Brewery president Roberto Huang reminded his the Beermen of their franchise's winning tradition during the team's courtesy call. SMB
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