THE PBA tries to sustain its financial gains from the previous season as it vows to make the league more competitive in the upcoming season that opens with the Philippine Cup on Sunday at the Smart-Araneta Coliseum.
After earning P200 million in gate receipts in the 2015-16 season, the league reported that it saw a three-percent increase in sales in the recently concluded season.
“Yes, we are higher compared to last season,” PBA finance head Odessa Encarnacion said in the press launch on Wednesday. “Three percent higher than last season.”
The numbers reportedly didn’t look promising until the last Governors’ Cup Finals when the Ginebra-Meralco matchup drew a combined 144,173 fans in the last three games of the best-of-seven series at the Philippine Arena in Bulacan.
That late windfall was enough for the league to reach its target and breach the P200-million mark again.
With that, incoming league chairman Mon Fernandez is hoping to pick up from where the league left off by featuring more competitive games this season.
“Definitely, the biggest value of PBA is entertainment. As long as we make the match-ups competitive, this will make the PBA more valuable,” Fernandez said.
Asked if there are innovations for this season, Fernandez hinted of the league’s plans.
“There are a lot of plans, but we cannot reveal yet,” Fernandez said. “Definitely, what the board promises you is we will have a more exciting year and we’ll continue to delight the millions of fans of the PBA.
“We promise that with your support, we will continue to make the PBA very relevant to the Filipinos,” he added.