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    PBA to ride momentum of banner season

    Aug 12, 2012
    Commissioner Chito Salud says the record gate receipts achieved last season are a testament to the renewed popularity of Asia's first professional cage league. Jerome Ascano

    THE PBA hierarchy is looking to tap on the renewed energy of its fans as the league bids to ride the momentum of a record-breaking 37th season.

    Bobby Barreiro, chief operating officer and executive vice president of league coveror TV5, said on Saturday during the directional meeting of the PBA Board of Governors, that the network is committed to further stoke fan interest, giving them a more personal and up-close look at the league and their favorite players. 

    "We want to get more fans involved, more engaged in the PBA, especially with their favorite players," Barreiro said as he outlined the general thrust the network is taking for the  PBA's 38th season set to start on September 30. "The games have become more exciting with the improved brand of play and our role is to communicate that to the public."

    The coming season marks the second year of TV5's five-year contract worth close to P1 billion to air the games, almost P700 million of it in cash.

    The league is coming off a banner season that generated more than P100 million in record gross sales, an achievement trumpheted by the board and Commissioner Chito Salud.

    “That only means that the PBA remains a viable vehicle in which companies can effectively market their products and services,” said Salud.

    The renewed interest in the league has seen the rise of various fans clubs such as 'B-Meg Planet," "Petroniverse" and "TNT Nation," giving the league's original and trend-setting fan club, "Barangay Ginebra," stiff competition.

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    "The fans now are more active, more involved, so we want to tap on that energy," said Barreiro.

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    Commissioner Chito Salud says the record gate receipts achieved last season are a testament to the renewed popularity of Asia's first professional cage league. Jerome Ascano
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