PBA chairman Mon Seguismundo believes the uproar among fans over the new television coverage of the league's games was caused by a mere case of “miscommunication” which the board is already addressing.
Segismundo, who also serves as Meralco's representative to the league's board, said he is well aware of the fans' gripes on social media over Sports5's coverage which had the first games of weekday doubleheaders being shown live on UHF channel Aksyon TV and cable channel FOX Sports and on a delayed basis over TV5.
[For full story, see Complaints mount as new PBA telecast leaves fans confused, frustrated or tuned out]
However, Segismundo believes a major part of the reason PBA fans are frustrated was because they weren't sufficiently informed about the new broadcast schedule, which is why the PBA, together with broadcast partner Sports5, are now “taking steps to address the problem."
They Said It!
“I believe this is a mere communication challenge. But rest assured, we in the PBA and TV5 are not sitting on this issue." - PBA chairman Mon Seguismundo
“The PBA and TV5 are collaborating, taking the necessary steps to enhance the communication so that the fans would be provided with the knowledge and information to enjoy the games,” Seguismundo told Spin.ph on Friday.
Asked if the league board plans to convene for a special meeting to address the issue, the league chairman said “that may not be necessary."
“I believe this is a mere communication challenge. But rest assured, we in the PBA and TV5 are not sitting on this issue,” he added.
Seguismundo, who also serves as the senior vice president for human resources and corporate services of Meralco, explained that a media blast is in the works to make sure league fans are well informed on the new broadcast schedule.
Media blasts would include Twitter updates from the PBA’s official account @pbaconnect and from TV5’s @TV5manila.
“Again, what’s important for us in the PBA is the fan satisfaction,” he said.
Under the new broadcast set-up, the first game of the weekday doubleheaders will be shown live on Aksyon TV 41, TV5’s sister channel on the UHF band, and FOX Sports and on a delayed basis by the league’s regular coveror, TV5, after its late evening newscast.
Sports5 was actually forced to come up with a new broadcast setup after ending its block time agreement with the government-controlled channel IBC 13. However, it had problems finding space for the coverage of the PBA games in TV5's already loaded primetime schedule.
Below is the new broadcast schedule of the league: