AN opening ceremony like no other will usher in the Philippine Basketball Association's 38th season on September 30 at the Smart Araneta Coliseum.
“It will be one of the best, if not the best opening rites our fans will witness in the 38-year history of the league,” new league chairman Robert Non said during yesterday’s SCOOP sa Kamayan weekly session.
“The ceremony was designed to conform with the league’s main focus this season and that is to bring back to the playing fields our fans who made the pro league what it is now – the biggest sports and entertainment show this part of the world,” he added.
“I cannot reveal the details yet, but suffice it to say that all the 10 teams in this year’s cast will be contributing their share to make our opening a moment to be remembered for a long time."
San Mig Coffee board member Rene Pardo, himself a former PBA chair, said the opening-day “palabas” will have league fans, both old and new, coming back to see the games.
Non said the PBA board and the Commissioner's Office have also lined up youth-oriented programs that will sustain the gains the league had last season in terms of attendance and revenue.
“Last year was one of our most successful years for the league so Commissioner Chito Salud and myself will try our very best to improve on the accomplishments we made the past season,” Non said.
“We will be reaching out to our fans and would-be fans more starting this season. Magii-start ang program to as low as the barangay level where we plan to undertake clinics and seminars to invite our youth to get involved in sports activities, particularly basketball,” he said.
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