WHY fix it when it ain’t broke.
The PBA board of governors on Thursday rejected AKTV's proposal to transfer the league’s television broadcast of the Commissioner’s Cup semifinals and finals from IBC 13 to TV5.
In explaining its decision, the board, led by chairman Robert Non, said the sudden switch in channels could cause confusion among television viewers especially with the import-laden tournament now on its crucial stage.
“Taking into consideration the possible negative impact on our television and live audience with respect to the abrupt change in channel and schedule of games, the board decided that the airing of (PBA) games in IBC 13 under the schedule provided by the league and as provided in the television contract shall continue to be enforced and in effect,” said the board in a statement.
The league, however, gave its TV partner the option to air the playoff games of the Commissioner's Cup both on IBC 13 and TV5, either simultaneously or on a delayed basis, similar to an arrangement the league had in 2003 when the games were aired on parallel broadcasts over NBN 4 and IBC 13.
The proposal to transfer channels during the PBA playoffs was earlier made by AKTV in the hope of airing the games before an even bigger audience.
AKTV, the primetime sports programming arm of TV5, AKTV has a block time contract with IBC 13 that gives it the primetime slot from 5-11 p.m. in the government-owned channel - a deal that TV5 head Manny V. Pangilinan said will end in May.
The development is not expected to affect the Commissioner's Cup coverage since the tournament would be over by the time the AKTV-IBC deal expires, but the board will have to sit down again soon to discuss on which free television channel the PBA games will be aired next.
With IBC-13 being eyed for privatization by the government, the station can no longer agree to any long-term contract with block timers, while TV5 is currently loaded with programing during its primetime slot, including an hour-long newscast.