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    Kamao, Kia-Novelas ruled out as Kia Motors narrows down choices for PBA team's name

    Jul 18, 2014

    SINCE coming up with a 'Name That Team' promo, officials of Kia Motors admitted receiving entries from the witty to the funny to the downright ridiculous for the name of the new PBA ballclub.

    Among the names broached by ‘creative’ fans are Kia Packers, Kia Kamao, Kia-Novelas, Kian Lim (pun for actor Xian Lim), and even Kia-Koy - all of which have a zero to none chance of winning.

    Kia Motors Philippines consultant Dennis Aragon said they are considering entries that seriously responded to Kia’s call to give marketing value and product recall to the Korean car brand.

    “First of all, we are doing it for the marketing (of the company). Like in the PBA, where all teams promote their products, so ang amin dapat ang moniker close to the team,” said Aragon.

    “Dapat may product recall sa namin. Like yung Kamao, wala naman kaming produkto na boksingero. Hindi lang naman si (coach) Manny Pacquiao pino-promote namin dito. It’s our products,” he said.

    Monikers have become powerful marketing tools in sports, and PBA teams recognize that. Kia's fellow newcomers already have their own, with Blackwater Sports to be known as the Elite and NLEX the Road Warriors.

    Kia is picking one, with the help of one lucky winner who will be rewarded with a five-day all-expenses paid trip to Los Angeles.

    Columbian Autocar Corporation president Ginia Domingo bared that since their contest began a month ago, more than a thousand unique entries have so far been received by Kia.

    Continue reading below ↓

    “We are giving the public a chance to name Team Kia, that’s why we came up with the promo, which is until the end of the month,” said Domingo. “So they have two more weeks to join.”

    So as not to create confusion, Domingo bared that the first person to register a moniker for Kia, will be the one to take the right to the entry.

    “May special program kasi tayo na all entries will be unique. Halimbawa 'yung pinasok mong pangalan, may nauna nang nagpasok, hindi na tatanggapin yun ng program,” she said.

    “Kaya yung a thousand names na na-generate na ng promo are all unique,” she said.

    Asked if participants are required to own a Kia car, Aragon said no.

    “It’s open to everybody, whether you are a Kia owner or not,” he said. “We want to generate interest in the brand. Syempre, pag na-nvolve ka sa promo the brand Kia will be on top of your head.”

    Domingo said the winning entry will be announced in the first week of August.

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