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    'Flabbergasted' JB Baylon weighs in on PBA board's decision to rehire marketing head

    Mar 8, 2016
    "Standards (in the PBA) seem to have changed," says former vice chair JB Baylon.

    FORMER PBA vice chairman JB Baylon has weighed in on the decision of the PBA board to re-hire its marketing head, two weeks after accepting her resignation.

    A political columnist of national newspaper Malaya, Baylon, who represented Coca-Cola in the PBA board until its sale, compared the reinstatement of marketing director Rhose Montreal to the league's decision to let go of Noli Eala after the former commissioner was disbarred over a personal issue.

    In a Facebook post, Baylon said: “A few years ago, after a painful process, the Board of Governors of the PBA decided to let go of an effective Commissioner because his private issues had become public. And we - I was part of the group - struggled with the question about what standards we would hold the league up to.

    “Now, an effective marketing director is faced with a private issue that has also become public. This time the league seems to have taken a different tack, concluding that the effective marketing director is indispensable,” Baylon added.

    “The bottom line was the painful conclusion that no one, not even this effective commissioner, was indispensable to the league. Personalities and friendships aside I would have disagreed. No one - not me, not any of the Governors, not even the Commissioner/CEO - is indispensable.

    “We travel down a dangerous path when we conclude otherwise. Standards seem to have changed.”

    [See PBA accepts marketing head's resignation, then reinstates her on 'humanitarian reasons, exemplary performance]

    Contacted for comment by Spin.ph, Baylon, who is now vice-president for corporate affairs of Nickel Asia which brought last year's PBA All Star Weekend to Palawan, admitted he was 'flabbergasted' by the decision to re-hire Montreal.

    Continue reading below ↓

    Will he still deal with the PBA after this, Baylon was asked.

    “We will happily deal with teams on a case to case basis. This is separate from my feeling flabbergasted at the decision making,” he said with a smile.

    “I find the All Stars the only PBA event worth coming in as a big sponsor. I would be happy to sponsor the whole thing again and make it free to the fans (anew). But not at this time," he added.

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    "Standards (in the PBA) seem to have changed," says former vice chair JB Baylon.
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