PBA stars Marc Pingris and Beau Belga were on hand to witness the end to weeks of anticipation, as Asus unveiled the complete line-up of the Zenfone 3 family: ZenBook 3 and Transformer 3 Series –considered the latest of the brand’s premium product innovations.
Asus Global CEO Jerry Shen led the official Philippine launch at the Sofitel Philippine Plaza, as he presented the all-new ZenFone 3 Deluxe, Zenfone 3 Ultra, and Zenfone 3 Max and ZenFone 3 Laser in the Philippines. Asus Philippines Systems Group Country Manager George Su also unveiled the all-new Asus ZenBook 3 notebook and as well as the Asus Transformer 3 and Asus Transformer 3 Pro 2-in-1 PCs.
“The highly anticipated ZenFone 3 series has become a global sensation after its debut at Computex this year,” said Shen. “We deeply appreciate the loyalty and continued support from all our dealers, media partners and consumers in the Philippines.”
The top-of-the-line ZenFone 3 Deluxe is the ultimate expression of the Asus smartphone technology, with an invisible antenna design that combines premium aesthetics with exceptional performance. The ZenFone 3 Ultra, on the other hand, is a smartphone for multimedia lovers featuring TV-grade image processing to deliver an incredible viewing experience.
Meanwhile, the ZenFone 3 is beautifully-designed all-round smartphone with scratch-resistant Corning Gorilla Glass with 2.5D contoured edges, while the ZenFone 3 Laser features a 13MP camera with a Sony IMX214 sensor and color correction with an ultra-fast 0.03-second laser auto-focus, and is ideal for photography enthusiasts.
Last but not least in the latest line of Asus smartphones, the ZenFone 3 Max features a large capacity 4100mAh battery that gives users up to 30 days of standby time, and can also be used as a power bank to charge other devices.
For the PCs, the ZenBook 3 is a premium, prestigious laptop with unprecedented performance, featuring an ultra-thin 11.9mm profile and an Intel Core i7 processor. The Transformer 3 Pro is a versatile gadget that delivers extreme performance, redefining 2-in-1 PC computing with ultimate mobility.
Both feature unrivaled expandability, with a range of accessories that includes the Asus Universal Dock, Asus Audio Pod, the VR/4K UHD-ready ROG XG Station 2 and Asus Pen.