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    New PSSBC president on a mission to provide opportunity to aspiring cagers

    Nov 30, 2017
    Rudy Yu has been named the new president of the PSSBC.

    BUSINESSMAN-sportsman Rudy Yu of Dickies Underwear has been named chairman of the Philippine Secondary Schools Basketball Championship (PSSBC) as the league prepares in earnest for the staging of its sixth edition starting on Dec. 17.

    The tournament dubbed as Battle of Champions will be a short one but Yu, a former member of the varsity team of University of Santo Tomas in the 80s, believes the event will serve its purpose owing to the number of players it helped discover and nurture in the past.

    “We are staging this event every year as part of our mission and this will mark our sixth year to help these young players fulfill their dreams,” said Yu, 56. “We should help them prepare  for bigger battles ahead.”

    Yu, who is the vice president for operations of Dickies Underwear, also sees the event as a window of opportunity for the young turks as coaches will be there to scout for the best talents available.

    “A lot of coaches and agents have been watching our games in the past so I believe this will be another avenue for them to pursue their dream to play in major collegiate leagues,” added Yu, who replaced Leoncio Chua of MEC Networks.

    Other members of the board are Jumbo Plastic Linoleum big boss Jimmy dela Cruz, Cecilio Pedro of Hapee Toothpaste, Dioceldo Sy of Blackwater, Terry Que of Rain or Shine, Jimi Lim of Ironcon Buildders, and Eduard Tio of Freego.

    Aside from the teams from UAAP, NCAA and Filipino Chinese Athletic Amateur Federation, the Board is set to invite a champion team from Cebu to make the event more interesting.

    Continue reading below ↓

    As chair of the board, Dickies Underwear will be tournament’s title sponsor.

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    Rudy Yu has been named the new president of the PSSBC.
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