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    NBA MVP Stephen Curry extends endorsement deal with Under Armor until 2024

    Sep 17, 2015

    UNDER Armour has extended its contract with Golden State Warriors guard Stephen Curry to 2024.

    Aside from a contract extension, the shoe and apparel brand also gave the reigning NBA MVP and recent Manila visitor an equity stake.

    “In the first two years of our partnership, we accomplished so much both on and off the court, and I'm looking forward to being part of the brand's story for the rest of my playing career and beyond,” said Curry in a statement to media.

    “Together we share a passion for making athletes better and instilling self-belief in athletes everywhere. The entire team has done an amazing job to develop innovative product that performs on the court and build platforms that allow me to connect with athletes all over the world. The best is yet to come.”

    Formerly a Nike athlete, Curry was snagged by Under Armour in 2013 after the Swoosh refused to match UA’s US$4 million per year offer. Nike offered Curry a $2.5 million annual deal.

    Curry’s first signature shoe was released last February before the sweet-shooting guard led Golden State to its first NBA title in 40 years. The Curry Two shoes were launched in Asia as part of the NBA star’s regional tour prior to their October 24 US and international release date.  

    "His work ethic, uncompromising self-belief, and commitment to the community are characteristics that make Stephen the perfect partner to ignite the growth of Under Armour in the sport of basketball and around the world,” said Under Armour CEO Kevin Plank.

    Continue reading below ↓

    “We are extremely proud to call Stephen family and we are excited to write the next chapter of our shared story.”

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