THE daughter of NBA superstar Stephen Curry is following after her dad’s footsteps after she landed an endorsement deal to promote toddler shoes.
Riley Curry won the hearts of basketball fans last year for her adorable antics during her dad’s press conference appearances which became viral on social media. Her dance rendition of ‘Whip’ and ‘Nae Nae’ also became trending online sensations.
Three-year-old Riley was asked by Freshly Picked to promote their moccasins called The Next Step Shoe. She was also given the title of “Littlest Creative Director” by the company.
"Riley was a very natural choice for us to work with because she has been wearing Freshly Picked since Day One, she grew up in Freshly Picked," Susan Petersen, Freshly Picked's founder, told Entertainment Online.
Freshly Picked was also featured on the popular ABC investment show "Shark Tank" (which also features Dallas Mavericks owner Mark Cuban) where Petersen landed a deal for her business.