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    Globe unveils new partnership, improved app for easier, mobile access to NBA games

    Oct 26, 2016
    Athletes like LA Tenorio and Amy Ahomiro attended the official event announcing Globe and NBA's new partnership. Rhoel Fernandez

    HOOPS junkies can now watch their NBA favorite teams play live via their mobile devices as Globe announced its wireless partnership with the popular basketball league.

    The Globe-NBA partnership was announced during a viewing party at the NBA Café Manila on Wednesday morning attended by members of the media, digital influencers and brand ambassadors who watched the San Antonio Spurs demolish the rejigged Golden State Warriors.

    “Opening Night is finally here and with that we have some really exciting in store for NBA fans in the Philippines. This is an awesome market for us,” said NBA Managing Director Carlo Singson.

    Singson added the NBA’s popularity continues to rise in the country. He noted that the last NBA Finals drew a 67 percent TV audience share in the Philippines, its highest rating so far. On Facebook, 5.4 million Pinoys follow the official NBA page.

    “It’s just another way for our fans to reach the NBA at the touch of their fingertips,” Singson said of the latest innovations on the digital front.

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    At halftime, Globe Director for Sports Content Consumer Business Martin David explained they found a way to get fans easier access to NBA games through the improved NBA app.

    User experience includes a simpler registration process that no longer requires the repetitive typing of PIN codes. Once customers have completed promo registration, they will receive a link via text message that will direct them to the NBA app to verify their mobile number. After authentication, they can now watch the games live on their phones or tablets.

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    They will also have access to other content such as archived NBA videos, shows such as Hardwood Classics, NBA Inside Stuff and Shaqtin’ A Fool.

    Globe Senior Advisor for Consumer Business Dan Horan said the digital improvements are aimed at “bringing the game closer to every Filipino.”

    Globe Broadband plans come with six months free access to NBA League Pass. On mobile, various NBA promos are NBA499 for a 30-day premium access; NBA299 for 7 days; and NBA50 for 24-hour access. To register to NBA League Pass, users need to send the NBA promo keyword to 8888.

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    Athletes like LA Tenorio and Amy Ahomiro attended the official event announcing Globe and NBA's new partnership. Rhoel Fernandez
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