IN a new Nike commercial, LeBron James called his crucial block against Andre Iguodala in Game Seven of the 2016 NBA Finals as the ‘defining moment’ of his career.
James starred in ‘Here You Are,’ a 90-second black and white video released during the Cleveland Cavaliers regular season opener against the New York Knicks, which they won in a rout, 117-88.
“You’re not supposed to be here,” James started off, addressing different kids wearing no. 23 jerseys or shirts while overcoming challenges in their respective basketball journeys.
The four-time NBA MVP repeated the mantra over and over to touch on the different criticisms and labels that have been hurled against him in his career—from his leaving his hometown, to the way he plays and defines the game.
The most memorable line, however, is a reference to the chase-down block he made against Golden State Warriors forward Iguodala late in the deciding game of NBA Finals with the match tied at 89-all—an effort that capped a historic 1-3 turnaround for the Cavs in their successful quest to win their first ever title.
“You're not supposed to play 40 minutes, and make up 40 feet, and make a defensive play, a defining moment in your career,” he said, as a high school student ran down the court to emulate his iconic swat.
The King made an appearance towards the end, emerging from the locker room tunnel and entering the arena during gameday, where he delivered the ad’s inspiring line.
“You’re not supposed to be here. And yet, here you are."