JEREMY LIN has joined Houston Rockets teammate and seven-time NBA All-Star Dwight Howard in the adidas basketball roster.
“I’m really excited to join the adidas family,” said Lin. “They’ve changed the game with new technology and style and I can’t wait to be a part of it.”
Adidas announced the partnership on Tuesday, which meant Lin is now part of an elite lineup of guards led by Derrick Rose of the Chicago Bulls, John Wall of the Washington Wizards and Damian Lillard of the Portland Trail Blazers.
“Jeremy’s relentless drive, passion for the game and background of leading winning teams throughout his career makes him a perfect fit for the adidas brand,” said Chris Grancio, adidas head of global basketball sports marketing.
Undrafted from Harvard University and cut twice from NBA rosters, Lin made global headlines when he led the New York Knicks to an improbable seven game winning streak in February 2012. Dubbed “Linsanity,” his rise to stardom was fueled by elite playmaking ability and clutch shooting as he became the only NBA player in modern history to tally 20 points and seven assists in his first five starts.
Lin will be featured in adidas marketing initiatives and will play a role in the development of basketball footwear and apparel.
Other adidas athletes include WNBA MVP Candace Parker, Fifa World Player of the Year Lionel of Messi FC Barcelona and six-time tennis Grand Slam singles champion Novak Djokovic.
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