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    NBA stars Wall, Lillard unveil adidas' Crazyquick basketball shoes

    Jun 5, 2013

    PORTLAND, Oregon – NBA Rookie of the Year Damian Lillard and 2010 top draft pick John Wall are two of the prominent basketball stars endorsing the new adidas product recently unveiled - the Crazyquick.

    A new innovation and the first basketball shoe designed specifically to help make players quicker on the court, Crazyquick technology gives athletes greater controlled flexibility, better traction, and optimal foot lock-down to execute moves that improve performance.

    Crazyquick went on sale last May 27 for PHP7,995, and was worn on-court by Wall, the Washington Wizards star, Lillard, the sensational freshman of the Portland Trail Blazers, NCAA teams, and top high school players at the McDonald’s All-American Games in the United States.

    At only 11.25 ounces, Crazyquick is one of the lightest mid-cut basketball shoes in the game.

    “Quick is what separates me from other players in the league,” said Wall, the Wizards’ starting point guard.

    “Being quicker than my opponent has helped me win at all levels of basketball, and wearing a shoe designed to make me even quicker will be a huge advantage on the court.”

    Crazyquick technology features four unique quick zones in the outsole that work with the upper to provide maximum traction and flexibility for quick movements on court. The flexibility and direction of herringbone traction and 17 unique, diverging and independent pods play a specific role in allowing players to be quicker.

    The toe zone delivers quicker push-off through engineered gradual flex material and forward and backward traction orientation. Second, the forefoot zone ensures quick cuts and aggressive lateral movements through independent suspension allowed by increased flexibility of outsole, lateral traction orientation, and stretch and return of TECHFIT upper.

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    The mid-foot zone provides enhanced support through an increased surface area and lateral traction to provide stability while allowing the foot to flex.

    Lastly, the heel zone allows for quick multi-directional stopping through engineered flexibility and forward and backward traction.

    "From making explosive cuts into the lane, grabbing a loose ball or being a lock-down defender, quick is the key to elevating to the next level,” said Crazyquick designer Robbie Fuller, adidas advanced footwear category designer.

    “We designed the Crazyquick with all basketball players in mind. Every player needs to be quick on the court and this shoe helps deliver that benefit"

    Crazyquick endured extensive research and testing by the adidas Innovation Team (aIT), which examined more than 1,000 discrete basketball movements and tested the shoe’s performance with elite athletes to develop the technology.

    Most notably, the shoes were comprehensively tested and received extremely positive feedback from NBA players and NCAA teams including Louisville, Wisconsin, UCLA, Cincinnati, and Baylor.

    For more information, visit and follow the conversation @adidasHoops with #crazyquick

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