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    Makati hopes new partnership, 'Super Crunch' moniker translate to MPBL title

    Nov 9, 2018

    THE country’s no. 1 city deserves nothing but the best.

    Makati found a new partner in Prifood Corp., the leading snack food manufacturing company in Cebu, and will now carry the moniker Super Crunch in their Datu Cup campaign in the Maharlika Pilipinas Basketball League.

    The change in name – the team was previously known as the Skycrappers – and forging a new partnership, couldn’t have come at a better time for the franchise as it tries to boost its title bid halfway through the tournament.

    Branding their new moniker, Super Crunch destroyed the Zamboanga Valientes, 77-65, on Tuesday to raise their record to 9-4 and stay at fourth place in the North Division.

    Team owners Paolo Orbeta and Paolo Pineda welcomed the alliance with Super Crunch, which was formalized on the day Makati was named as the richest city in the Philippines.

    “The game plan is to really find the best partner for the city of Makati,” said Orbeta. “There were a lot of offers, but we have to choose the one that will help us grow, not only the brand, but also the team itself.”

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    “We wanted to put in the product to the no. 1 city in the Philippines. In the Queen City of the South, Super Crunch is considered no.1. So we really wanted to partner with the no. 1 city here,” said Prifood marketing executive Enrique Yap.

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      Adopting a new name, the team also welcomed former Meralco Bolt Joseph Sedurifa after losing Philip Paniamogan to the NLEX Road Warriors.

      Sedurifa is expected to give added boost to the team roster that already has former PBA players Rudy Lingganay, Jeckster Apinan, Mark Isip, and James Mangahas.

      Coach Cholo Villanueva said the entry of Super Crunch gives Makati all the more reason to go for the championship.

      “It’s an added motivation to represent the city of Makati and Super Crunch as the official partner of the team in the MPBL,” he said.

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