IN as much as the Philippines is leaving no stones unturned in its bid to host the 2019 FIBA World Cup, so is chief rival China.
The Chinese Basketball Association (CBA) believes the world basketball championship deserves to be in China four years from now, the country being one of the largest basketball markets in the world.
In a story run by Fiba.com that takes a look at each of the candidates bidding for the hosting of the meet, the CBA said holding the basketball event in China will be beneficial to the sport due to the market of the country.
“In 2019, the FIBA World Cup will be the biggest ever. More qualification games in the years leading up to the event, more teams, more host cities, more audiences. From 2019, the FIBA Basketball World Cup will reach out to millions of fans and create inspiration for young athletes around the world. In doing so, it will capture the attention of major corporate partners across the globe.
“To achieve all this potential, the new FIBA Basketball World Cup will need its biggest stage ever.”
“China can be that stage.”
The hosting rights will be known on August 7 as both the Philippines and China are going to make their respective presentations in Tokyo, Japan before the powerful 23-man FIBA Central Board.
The Samahang Basketbol ng Pilipinas (SBP) led by president Manny V. Pangilinan will be going to the Japanese capital in full force, with executive director Sonny Barrios acting as the group’s advance party as he already left for Tokyo early Monday morning.
The SBP party is set to hold a sendoff rite later in the afternoon before leaving for Japan on Wednesday.
The CBA said China also offers a lot of possible corporate partners who will want to take part in the biggest basketball competition in the world.
“As the second largest economy on the planet, China is home to some of the strongest commercial consumer brands in the world. With direct access to a wealth of corporate partners China 2019 will ensure a reinforced worldwide promotion for FIBA and the sport of Basketball not only in China, but around the world,” said the CBA.
The CBA added the Fiba World Cup will also develop basketball in the country.
“For China, more basketball than ever means developing sport in general and basketball in particular as one of the country’s main focus sports. The 2019 FIBA Basketball World Cup will offer China and FIBA a fantastic platform to further develop basketball in all eight host cities.
Furthermore, through China’s strength and focus on promotion, it will offer a gateway to develop basketball throughout the entire country and the world.
“The combination of the largest basketball event in history in one of the largest market in the world, is an opportunity to create a spectacular impact for the sport of basketball. It is a unique chance to leverage development and marketing to create a lasting impact for the sport we love around the world.”