WITH no major brands buying in on a partnership deal, LaVar Ball’s Big Baller Brand went on to make its own path in unveiling his son, top NBA draft pick prospect Lonzo Ball’s first signature shoe ZO2 Prime on Thursday (Friday, Manila time).
The ZO2 Prime in the initial ‘Wet’ colorway features a ‘microfiber python texture’ in matte black, and sells for a whopping $495, almost triple the price of more established cagers’ sneakers like LeBron James and Kevin Durant.
In comparison, Jordan shoes have only sold as high as $400 for a pair released en masse to the market.
The Sports World is Forever Changed. Introducing Lonzo's 1st Signature Shoe: The ZO2 Prime. pic.twitter.com/5JN1OLxlZS— Big Baller Brand (@bigballerbrand) May 4, 2017
The former UCLA star’s sneakers also come with an autographed version with a $995 price tag. There’s also a pair of sandals with Lonzo’s logo that will be sold at $220.
Independence is Beautiful. We are proud to present the ZO2 Wet.— Big Baller Brand (@bigballerbrand) May 4, 2017
Signed By Lonzo | LED Box Included pic.twitter.com/OnaUCLlLZQ
& Lastly, The ZO2 Slide. pic.twitter.com/gyzHscfA3w— Big Baller Brand (@bigballerbrand) May 4, 2017
The expensive price tag turned heads of some critics, like NBA legend Shaquille O’Neal.
But Big Baller Brand CEO LaVar had a quick response.
Big Baller's loose! If you can't afford the ZO2'S, you're NOT a BIG BALLER! ????— Lavar Ball (@Lavarbigballer) May 4, 2017
It remains to be seen how the shoe will perform in sales but what’s expected is Lonzo will be among the top 3 candidates in the upcoming NBA draft on June 22.