THE bounce of leather balls and the sound of rubber outsoles squeaking against hardwood reverberated inside the Treston College gym at Bonifacio Global City in Taguig last Saturday morning as adidas launched its game-changing Boost cushioning technology with a basketball clinic.
A total of 25 high school and college players took part in the clinic led by Ginebra coach and Titan owner Jeffrey Cariaso to introduce adidas’ newest performance basketball shoes. Fifteen of the participants earned their spots via a raffle held by Titan and together with selected varsity players received basketball kits that included a brand-new pair of kicks.
After stretching and warm-up exercises the young ballers proceeded to take part in the scrimmage outfitted with the adidas Crazylight Boost in the Wildcat PE colorway designed for Portland Trailblazer guard Damian Lillard.
Jerahmeel Capanas, who is in charge of adidas Sales Philippines, said the first edition of the Boost for b-ball is a “guard-oriented” shoe.
Capanas said the shoe and apparale giant is embarking on an “aggressive push” which is evident in the new designs and color palettes of their recent lineup of offerings - a combination of German technology and American flair.
Boost is an industry-first cushioning technology designed to deliver maximum energy return, responsiveness and comfort to players. The Boost foam was helped developed by German automaker BMW in collaboration with adidas.
In its mission to make athletes better, adidas said the Boost features innovative material made up of thousands of capsules that help store and release energy efficiently, a superior alternative to the standard EVA foam found in most basketball shoes.
Mico Roda, one of the participants and a shoe collector from San Beda, said he felt the Crazylights were very light and easily conformed to his feet with almost no need for a break-in. He also took note of the very rigid support it supplied on the court.
Marion Justine Domingo, a varsity player for La Salle-Zobel and the only girl to take part in the clinic, found the shoes "very soft and comfortable" and that the Boost provided shock absorption during running and rebounding.
At 11.6 ounces, the Crazylight Boost is exceptionally light and every element of the shoe is constructed to maximize the energy benefit of Boost. This includes performance elements such as the ShockWeb overlay reinforcement for strength, support and style, a soft mesh upper for increased comfort and breathability and an all-new collar design with a unique cut that offers the mobility of a low-top and stability of a mid.
A variety of team and special colorways of the Crazylight Boost will be available, including player editions for Lillard, Minnesota Timberwolves point guard Ricky Rubio, Utah Jazz guard Dante Exum and 2014 first overall pick Andrew Wiggins.
Additional players who will debut the Crazylight Boost this season include Joakim Noah of the Chicago Bulls, Mike Conley of the Memphis Grizzlies, Jrue Holiday of the New Orleans Pelicans and Jeff Teague of the Atlanta Hawks.
The Crazylight Boost features horizontal three stripes placement across the toe to create a sleek, fast aesthetic. The shoe also boasts distinctive gradient color schemes for diverse style to stand out on the court. A nice touch is a small window in the rear part of the midsole that shows off the Boost.
The soon-to-be-released D Rose 5 Boost is the ultimate signature shoe to outfit Derrick Rose on and off the court. It features adidas’ most innovative technology and personal details ever included on a shoe in the D Rose signature collection. The D Rose 5 Boost offers full shoe length Boost cushioning technology designed for heightened energy return and step-in comfort to ensure maximum performance.
The Crazylight Boost is available in the Philippines since August 15 for P6,995 while the D Rose 5 Boost will drop on October 16 for P7,995.