MILO celebrates its 50th year by strengthening its goal of continuing to build a nation of champions by partnering with the Department of Education for its 'One Child, One Sport' campaign.
The program aims to promote an active lifestyle starting from the grassroots level nationwide.
“We believe that active students are active learners,” said Milo Sports executive Andrew Neri.
The One Child, One Sport campaign has three components, namely, Equip, Execute, and Inspire.
The first stage of the program is to equip schools and teachers, specifically Physical Education teachers, and coaches with the proper training and mentoring to make them efficient educators.
Execution of what they learned follows as sports clinics will be conducted, such as the Enerjam campaign, which teaches students the proper nutrition, while at the same engaging in fun exercises.
Schools and educators will be recognized by Milo and DepEd to inspire others to also take part in achieving a healthy lifestyle and for the long term goal to develop more champions.