EJ OBIENA is cooking up something that will give Philippine pole vault a shot in the arm.
Obiena said it has been a dream of his to conduct clinics for kids in order to encourage more to enter pole vault. However, the lack of ample facilities have been preventing Obiena from doing so.
On Tuesday, Obiena hinted that he is in the process of taking care of things that would finally able to make clinics possible.
“The main problem is we don’t have the facility,” said Obiena in a press conference organized by Milo. “I don’t really think having a clinic in Manila is exactly the most productive thing to do. I want to do it somewhere else. The problem is somewhere else, wala tayong gamit.”
“There is going to be a few announcements in the coming weeks of things that, hopefully, me and my team, are going to change with the help of Milo,” said Obiena.
Obiena has extended his partnership with Milo where the brand will also help in making his dream of conducting clinics a reality.
Obiena will also have his face in the Milo packs, similar to that of Olympic gold medalists Carlos Yulo and Hidilyn Diaz.
“The reason I want to work with Milo is the reach that they have to kids,” Obiena said. “You see sports clinics, you see Milo. That’s automatic. As such as I am who I am and have some reach, I don’t have the same reach as Milo.”
“If I really want to develop the sport in the country, I need to partner with such a brand who has such great initiatives for Filipino kids. I’m very honored that the partnership is going to be extended and we are going to keep moving forward," he added.
Present in the contract signing are Milo sports head Carlo Sampan, Milo assistant brand manager Kingsley Cena, and project head Hans Chua.

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