Under Armour unveils new cushioning technology in stylish running shoe UA HOVR
UA HOVR has two styles, the HOVR Phantom and the HOVR Sonic (as seen here). Jerome Ascano

UNDER Armour introduced its latest innovation in footwear cushioning technology with the UA HOVR.

The sportswear label made it easy for runners of all levels to feel and perform better with less fatigue with its cushioning system.

The shoe absorbs some of the impact from each stride, making the runner keep pace and stay comfortable for the entire run.

“The HOVR, it’s a revolutionary technology and, from the way I’ve tried it, the comfort addresses a lot of things that a runner needs,” said health and fitness coach Jim Saret, a brand ambassador for Under Armour.

“Basically the comfort, the cushioning because it bounces you back, the fit and the looks. So everything you can look for to make really running comfortable is there,” he added.

Saret also emphasized that the UA HOVR isn’t only for professional runners.

“What’s nice about it is you can match it with anything -jeans, khaki - it’s basically a hybrid of a lifestyle and performance shoe,” he said.

UA HOVR has two styles, the HOVR Phantom and the HOVR Sonic.

The UA HOVR has a knitted collar for superior comfort and adaptation around the ankle with a 5/8” size and weighs 10.6 oz or 300.5 g, while the UA Sonic has a light and responsive ride for runners who put distance first and it weighs 9.6oz or 272 g. 

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