Athletic brand Saucony opens first concept store in the Philippines
Saucony Philippines president Charles Yu (Left) with his sales team, brand ambassadors and Ayala Mall representatives during the launch of the concept store in Glorietta. Rhoel Fernandez 

LONGTIME athletic brand Saucony has officially opened its first concept store in the Philippines.  

The official launch of the US-based athletic brand’s store in Glorietta, also it’s first in Asia, was led by Saucony Philippines president Charles Yu.

Also present were brand ambassadors Kim Mangrobang, tri-couple Omar and Laarni Paredes, and Bike King’s Raul Cuevas and Ting Joson.      

The event also coincided with the exclusive release of the much-awaited Ride 7, the brand's flagship neutral running shoe that won Runner's World Editor's Choice in the publication's 2014 Summer Shoe Guide.

Saucony also showcased the Kinvara 5, the latest version of its popular running line which was recently hailed as the Editor's Choice in Runner's World 2014 Fall Shoe Guide. There was also a bonus sneak peak of Saucony's revolutionary TotalRunSystem Apparel Line.

True to their slogan, “We Know Because We Run,” Saucony has developed a strong following from the local running community with its attention to detail of its athletic footwear.  

The store is located at the second floor of Glorietta 3 in Makati City.

The Saucony Concept Store is located at the 2F of Glorietta 2
The Saucony Concept Store is located at the 2F of Glorietta 2


Follow the writer on Twitter: @rhoelfernandez