STARTING on January 28, ESPN will no longer be part of cable television in the Philippines as it is ‘rebranded’ into Fox Sports not only here but also around Asia.
Jude Turcuato, head of Fox International Channels Philippines, said Fox Sports will show the same content that ESPN has been providing such as NBA games, major golf and tennis events, and Formula One races as well as local events including live coverage of games featuring the San Miguel Beermen in the Asean Basketball League.
“Our content is still the best international sports. Now we are putting local flavor slowly and surely. One of our first local forays we will be getting involved in the ABL,” said Turcuato.
“Locally, we will cover all home games of San Miguel and we will also show their road games. This will be exclusive for Fox Sports so that we can control the quality of the broadcast. We want to promote San Miguel as our national team,” Turcuato said.
Last year, News Corporation acquired ESPN’s share in ESPN Star Sports to gain full control of the sports network in Asia.
“The main rebrand is really to use our brand,” said Turcuato. “Before, ESPN was a joint venture between ESPN and Star Sports. Ngayon, it’s 100 percent FOX na.”
“We will be going full force with the rebranding so we are going to localize and rebrand FOX Sports,” Turcuato added.
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