KOBE-branded products will be launched in China, as well as a new social media site, as Kobe Bryant enters a partnership with ecommerce company Alibaba.
According to a statement from the Chinese company, “Alibaba Pictures, an affiliate of Alibaba Group, will work with Kobe Inc. to create a series of Kobe branded products and distribute them through Alibaba Group's popular retail platforms.”
No further details about the products were revealed, but as part of the wide-ranging pact Alibaba will release Kobe's recent video narrative, Kobe Bryant's Muse, exclusively through Tmall Magic Box on August 8.
“I believe there is power in understanding the journey of others to help create your own,” Bryant in a statement.
“This narrative is an intimate look at who I am as a person, not what I am. My dream is that others are inspired by my personal story and create epic life stories of their own.”
The partnership was announced as Kobe Bryant again got the rockstar treatment in China, visiting Shanghai and Guangzhou as part of his annual Nike Tour.
“As Kobe Inc. looks to expand in China, the partnership with Alibaba Group and Sina will help us reach a vast number of Chinese youth who are looking to reach their full potential and be inspired by others. They offer an opportunity for Kobe Inc. to bring content, products and services to a diverse crowd with various cultural backgrounds,” Andrea Fairchild, president of Kobe Inc, said in an article on cbssports.com.
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