Russell Westbrook to get own signature shoe in lucrative 10-year extension with Jordan Brand
Russell Westbrook's flashy style will be featured in his first signature shoe with the Jordan Brand. AP

REIGNING NBA MVP Russell Westbrook is all set to become the richest Jordan athlete to date after signing a 10-year extension with Nike’s Jordan Brand.

Shoe industry sources told ESPN’s Nick DePaula of the new extension agreed upon on Tuesday (Wednesday, Manila time) a year before Westbrook’s five-year deal with Jordan expires.

Other terms of the deal have not been made public as of posting time. But the contract extension, negotiated by Westbrook’s agent Thad Foucher and the Wasserman agency, has an increased pay rate that retroactively applies to his MVP season last year and also takes effect this season.

Westbrook has worn Nike in his first four years before he signed a five-year endorsement deal with Jordan Brand in 2013. The 6-foot-3 guard has seen his career rise since, positioning himself as the next face of the brand, especially after winning the MVP in historic fashion last year.

The Thunder star averaged a triple-double—a first in the NBA since Oscar Robertson did it in 1962—with 31.6 points, 10.7 rebounds and 10.4 assists in leading OKC to the playoffs even with the departure of Kevin Durant.

The 28-year-old Westbrook, though, will have a signature line of on-court shoes and off-court sneakers and clothing as part of the 10-year deal.

Jordan Brand has been hesitant in making signature shoes for their athletes but with Westbrook’s long-term deal in place, the process for the OKC guard’s first sneaker is underway with emphasis on matching the flashy and unpredictable style of Westbrook. The deal also includes a rare ‘ambassador clause,’ which gives Westbrook appearance opportunities for the brand even after he retires in the NBA.

For the season, however, Westbrook will wear the latest Air Jordan model, the Jordan XXXII.

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